This is Marketing English 2018

Name: This is Marketing
SKU: 9780241370148
Price: 22.33370786516854 usd
Availability: OutOfStock
Rating: 1.8 (11 reviews)
ISBN: 9780241370148

Author: Seth Godin

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Marketing is all around us. From your very first memories to the moment before you opened this book, you've been inundated by marketing. You learned to read from the logos on the side of the road, and you spend your time and your money in response to what marketers have paid to put in front of you. Marketing, more than a lake or a forest, is the landscape of our modern lives. Because marketing has been done to us for so long, we take it for granted. This is Marketing turns that upside down and opens the door for you to do something with marketing. To make something better. To cause a change you'd like to see in the world. To grow your project, but mostly to serve the people you care about.