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    Product Information
    ISBN: 9780895381293
    Publisher: Schiffer Publishing Ltd
    Pages: 400
    Weight: 2667 g
    Book Cover: Hard Cover
    Genre:
    Thema:
    • Illustration and commercial art
    • Brands and branding
    • Sales and marketing

    Recognise Me English 2022

    Author: Ken Cato - Tony Speath
    Rating:
    Currently not available

    Hard Cover

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    68.23 $

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    Product Information
    ISBN: 9780895381293
    Publisher: Schiffer Publishing Ltd
    Pages: 400
    Weight: 2667 g
    Book Cover: Hard Cover
    Genre:
    Thema:
    • Illustration and commercial art
    • Brands and branding
    • Sales and marketing
    Brand recognition is the goal of any enterprising organisation. Where competing products or services are similar, identification is paramount. A brand’s identity makes an enterprise’s strategy visible. Brand design is the ultimate factor that drives an enterprise towards recognition.  Ken Cato in Recognise Me draws on wisdom gained by the interactions of Cato Brand Partners across more than 50 years, with clients from over 100 countries and in almost every imaginable area of business. By focusing intently on many examples of brand design and use, Cato shows how great brands are made by those who know and respond to them. His insights are interspersed throughout with those of leading personalities in business, the arts and community, emphasising the exceptional significance today of effective brand identity.
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