Esteʿārah-hā az Kūjā Mī-Āyand: Shenākht-i Bāft dar Esteʿārah Persian 2025

The book Where Do Metaphors Come From? by Zoltán Kövecses, translated into Persian by Jahanshah Mirzabigi and published by Agah Press, explores the origins and mechanisms of metaphor in language and thought. Kövecses emphasizes the role of social and cultural contexts, demonstrating that understanding and producing metaphors is impossible without considering the environment and situations of human beings. The book introduces two types of “conceptualizers” that explain how metaphors are formed and comprehended under different conditions, helping readers understand the intricate relationship between language, mind, and culture.

This work is considered a reputable source in the fields of cognitive linguistics and metaphor studies and is recommended for researchers, students, and anyone interested in language and literature. Comprising four thematic units and ten chapters, the book provides a comprehensive analysis of metaphor and its relationship with context. It addresses foundational topics in the virtual mind, contextual factors that give rise to metaphors in discourse, and metaphorical creativity in daily life and poetry. Moreover, it examines processes and concepts based on metaphorical conceptualization and various cues that link metaphorical thinking to contextual elements. Finally, the book elaborates on conceptual metaphor and engages with the critiques surrounding this theory.