Darbārah-yi mudīrīyat-i taghyīr (10 maqālah kah bāyad khvānd): Persian 1400

Most change initiatives in companies fail. Yours does not have to be this way. If you haven't read anything else about change management, read these 10 articles (including "Leading Change" by John P. Kotter). We've sifted through hundreds of Harvard Business Review articles and selected the most important ones to help you make changes in your organization. HBR's 10 must-haves on change management will inspire you: Guide lead conversion through eight critical steps Create a sense of urgency Overcome addiction to the status quo mobilization of commitment Silence the naysayers Minimize the pain of change Concentrate resources Change motivation when business is good This collection of bestselling articles includes: the featured article "Leading Change: Why Transformation Efforts Fail" by John P. Cotter, "Change Through Persuasion," "Leading Change When Business Is Good: An Interview with Samuel J. Palmisano", "Radical Change, The Quiet Way", "Tipping Point Leadership", "Survival Guide for Leaders", "The Real Reason People Don't Change", "Cracking the Code of Change", "The Hard Side of Change Management", and "Why Programs Change" They do not create."