Shigird-i shāhīn: Persian 1402

When Eric Huberman, the CEO of Shaheen Media Company, recounts the story of the controversial Pepsi ad featuring Kendall Jenner at the beginning of the book, we understand why "awareness, empowerment, and trust" are the three basic principles of his approach to marketing and business. He rightly admits: "The ad wanted to show that drinking Pepsi makes you feel good. But the problem was that you can't solve racism, war, and other social issues and political conflicts with a glass of cool drink, even if it's offered by a beautiful and famous model." It is with this beginning that the book "The Hawke Method: The Three Principles of Marketing that Made Over 3,000 Brands Soar" hits the target correctly and unconventionally and shows that what makes an economic enterprise successful in the market today, is not a childish idea of people and Taking into account the desires of teenagers, but placing customers on the path of the project of awareness and provoking a sense of confidence that should be formed from the heart of understanding and awareness. This prominent manager and marketer, who with hundreds of employees and a company with an income of several hundred million dollars, has never taken a single dollar loan or attracted capital, explains his correct and efficient solutions concisely and simply in Shagherd Shahin and proves that marketing It is not a mind-boggling and laborious task, but a process that can and should be accompanied by pleasure and success with the three foundations of marketing, namely awareness, strengthening and trust. Experience has shown that Shagherd Shahin has answered well for many and if you have the necessary flexibility and intelligence, it will answer for you as well.