استراتژی محصول فارسی 1393

Amir Ikhlasi, in his extensive study process in the field of marketing management, this time draws the audience's attention to the importance of how to sell new products, practical strategies, costs, and other influencing factors. Knowing the market is one of the determining factors in selling products. The approach of this book provides ways for business owners to make decisions and manage. In introducing very tangible and simple new products, every organization and company that has been formed to offer and sell a product aims to compete and attract customers. In this regard, it is very important to know effective solutions for high sales and profitability. Selling a new product, like any new business, will bring challenges. The author's empirical and scientific support and his familiarity with the Iranian market make his solutions more practical. This book is recommended to researchers and managers familiar with management strategies.