Intikhāb-i 'ālī: Persian 1400

"Great by Choice" is a book by Jim Collins and Morten T. Hansen that addresses the important question of "Why do some companies keep bouncing back despite all the crises?". A lot has happened in the last decade. Big-headed giants that were once invincible are now forever invisible. Companies that once enjoyed great health and financial prosperity are now dying on a life support system. The mortal legends that we always remembered have become eternal legacies that we will never forget. In short, many things have happened that someone should address! And that's what Jim Collins and Morten T. Hansen do in The Perfect Choice. They represent the companies, institutions, and collections that have survived, sustained themselves, and paved their way to success in this readable work. "Jim Collins" and "Morten T. Hansen" in comprehensive research examining 20,400 companies with 7,000 historical documents and reducing them to 11 fixed criteria, do not hesitate to present bold theories and thoughts, and provocative concepts. The basis of this book is based on these assumptions • Uncertainty is permanent, • The worst will always be lurking around the corner, Confusion is natural. • Great windfalls are always dangerous • Transformation is moving rapidly. • And instability will be the main characteristic for the rest of our lives. But the main question of this book is, "Why do some companies keep jumping despite all the crises?". By reading this work, the reader learns that strict discipline, consistent action based on core values, goals and methods, commitment to steady growth and belief that growth is a steady, endless process are the main behaviors considered in successful companies.