Fikr kardan-i bi'dirang va ba'dirang: Persiska (Farsi) 1401

In the common view, man is a rational being who often makes decisions based on logic; If sometimes it deviates from the path of reason, its root should usually be found in emotions such as anger, fear, or hatred. Since the 1970s, Daniel Kahneman and Amos Tversky have challenged this view. By designing simple but intelligent experiments, they have shown that the root of many of our thinking errors is not only in our emotions but also in our cognitive system. The research of these two psychologists is influential. He focused on social sciences and attracted the attention of various disciplines from philosophy and law to politics and medicine; In the meantime, economics benefited the most, as a new branch called "behavioral economics" was formed, and in 2002, Kahneman was awarded the Nobel Prize in Economics. This book is a summary of the author's years of research about the wonders and shortcomings of the human mind, a being who thinks he is the king of his own thoughts and decides only on his own will, as evidenced by this book, but there are other factors that play a role in the formation of beliefs, decisions, and taste. Our people have their share, and maybe there is no escape from them, but by knowing them, we can think more logically and make wiser decisions