از قورباغه تا ققنوس الفارسية 1400

"The desire to change" is in the nature of every living being, including organizations, but it must be managed. Today, "turning to change" is not a choice for leaders and organizations, it is a necessity to stay and survive. But any change should be in the direction of organizational transformation and presence in the intensive market of competition, survival, and excellence. The past and even the current situation should be put aside and the "future" should be built by adopting an "ideal vision". Looking at "transformational" change in organizations, this book emphasizes "breaking the mindsets of leaders and employees" to build "what we want." Building the future is risky, but not building it is more risky.