Farhang-i sarmāyah'dārī-yi naw: Persiska (Farsi) 1400

Although the role of industry in the global dominance of the capitalist system is undeniable, this dominance is impossible without the mediation of two other mediators; One is a credit mediator, including all those attempts and discourse efforts that were made to understand the interests of capital owners as public interest; And the other, a concrete mediation, which was the establishment of extensive bureaucracies with a clear decision-making hierarchy. The result was the establishment of a system that in its most general description is called social capitalism. At the same time as social capitalism established itself, it also imposed a culture on the society that had its own time rhythm and relied on social networks in which power and authority were equal. A culture in which many life-orienting concepts such as usefulness to citizens, dignity, self-respect, etc. had more or less general and clear definitions. Now, with the retreat of social capitalism and its replacement by new capitalism, all these cultural mechanisms have undergone a transformation. The present book is a critical exploration of the nature of the new culture that has replaced the previous culture.