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    Produktinformation
    ISBN: 9781529420173
    Förlag: Orion Publishing Group
    Sidor: 232
    Vikt: 480 g
    Produktmått: 14 x 20 x 2 cm
    Bokomslag: Pocketbok
    Genre:
    Thema:
    • Brands and branding

    The Brand Book Engelska 2022

    Författare: Daryl Fielding
    Betyg:
    25,12 $
    2-3 Dagar

    Pocketbok

    25,12 $

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    25,12 $

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    Produktinformation
    ISBN: 9781529420173
    Förlag: Orion Publishing Group
    Sidor: 232
    Vikt: 480 g
    Produktmått: 14 x 20 x 2 cm
    Bokomslag: Pocketbok
    Genre:
    Thema:
    • Brands and branding
    The Brand Book provides a straightforward and practical guide to the fundamentals of brands and branding, enabling anyone in business to create their own powerful brand. Entertainingly written in jargon-free language, the author draws on her experiences of creating new brand strategies across a wide range of categories. Real world examples and case studies, including images from well-known brand campaigns, are used to illustrate the principles that underpin the best of brand practice. The final chapter includes handy templates and checklists to help you develop your own brand.
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