Chism'andāz'hā-yi ijtimāī ẕihn: Persiska (Farsi) 1401

How is social cognition formed? How are our cognitive faculties—attention, categorization, memory, and meaning-making—which are apparently individual properties, constructed in the culture in which we live? The premise of this book is that knowledge is basically a social matter and our knowledge of the world around us is influenced by the intellectual society to which we belong. Therefore, in the world of phenomena and behaviors, the reality of existence is not objective or subjective but is a product of inter-subjectivities. Reading this book is suggested to researchers and thinkers who are not very satisfied with the current trend in social sciences and believe that the variables, units of analysis, methodology, and, in a word, the focus of attention of researchers on the research topic should be changed. In addition, many examples of the social field of seemingly individual experiences in the book are useful for other thinkers of human sciences, especially (cognitive) psychologists, showing them how to achieve a more accurate analysis of the data, they should also pay attention to their social aspects.