Az khūb bah 'ālī: Persiska (Farsi) 1402

The book "Good to Great" is a work written by Jim Collins that describes the characteristics of businesses that have been able to transform from good companies to great companies; Although Collins himself admits that most companies cannot achieve this. So how do you determine when a company has made the leap from good to great? To answer this question, Collins created a team of twenty-one researchers and studied and analyzed the companies' finances. Among these companies, those whose growth and success were much faster than the market and the usual conditions of various industries were among the businesses that have achieved great and great business goals.