Parwarish-i zawq-i 'āmah dar 'sr-i Pahlawī Persian 1400

"Cultivation of Popular Taste in the Pahlavi Era" is a book written by "Ali Qalipour", which examines this issue fundamentally in six chapters. The first chapter of this book deals with the topic considered during the first Pahlavi period and by introducing the Association of National Artifacts, public participation in the discovery and rehabilitation of taste, education of thought, spirit and emotions and concepts of taste and education of the nation in the perspective of people such as Gholamreza Rashid Yasmi and Mohammad Ali examines Foroughi. In the second chapter, various issues related to art and its market are examined, and the third chapter deals with the cultural bureaucracy that became popular after the White Revolution and aimed at "cultivating public taste in the Pahlavi era". The fourth chapter refers to the cost that had to be paid for this cultivation of taste and the source of this cost, which was from oil revenues, and the cultural budgets in the first to fifth construction plans that were spent from the late twenties to before the revolution. The year five and seven was in progress, will be examined. In this chapter, the role of television as the medium of "cultivation of popular taste in the Pahlavi era" and the embodiment of this taste in various events of the country have also been discussed. In chapter five, aesthetics in the general audience and its education are analyzed and one of the most important issues investigated in this section is the definition of criticism and vulgarity and their examples. Finally, the sixth chapter of this work, written by "Ali Qalipour", examines the policies of television and popular affairs in the country's theater, with a special emphasis on Lalezari theater.