Ravish-i Bārsilunā: Persiska (Farsi) 1403

'Does culture create competitive advantage? The case is closed in this compelling analysis of sporting success. Read it.' – James Kerr, bestselling author of Legacy. In The Barcelona Way, sports psychologist Prof. Damian Hughes draws on exclusive insight into FCB and first-hand research from organizational psychology to set out a method to create your own high-performance culture. At the heart of FCB’s winning culture is a set of principles, epitomized by Pep Guardiola, Johan Cruyff, Lionel Messi, and many other FCB legends, which govern how to nurture talent, prepare for change, and provide the best environment to build a culture of sustained success. These Big Picture, Arc of Change, Repetition, Cultural Architects, Authentic Leadership are at the heart of FCB’s unprecedented domination of football and are the key to developing high-performance cultures in any team-based organisation across every industry. The Barcelona Way is a hugely practical must-read that sets out a clear plan, based on the same principles, for you to create a culture of success and get the best of yourself and your team.