Asar-i vultāzh: Persian 1402

Finding a book whose ideas can be implemented by very small businesses to the largest companies and reach brilliant results is a very difficult and exhausting task. "John. A. List" in the book "Voltage Phenomenon" has managed this task well and in a strange and unique way he has been able to include his own and others' experiences and achievements in the form of a book which, while being deep and comprehensive, is simply the categories related to behavioral economics and ways to Explain the success of businesses. The phenomenon of voltage based on the author's extensive experiences, observations, and research from restaurants to boutiques, internet transportation, and even Elon Musk's space projects, describes and correctly analyzes all the pitfalls and obstacles facing businesses and economic enterprises in our contemporary era. He analyzes and creates a range for his readers that can be accessed and enjoyed by the desire to learn. It is not without reason that this brilliant book is one of the most important books of the post-corona era in America and other countries of the world, and today a wide range of university professors and management and economics students to small and large business owners are referring to it and using its ideas.