Using Type Right: English 1988

121 basic no-Effective use of type can make the difference in making any printed piece stand out. A rich source of ideas on choosing and using type, this book guides you through all the basics of typographic design and production. Philip Brady, an experienced editor, designer, and typesetter lays out 121 ground rules for anyone working with type - and explains when and how to break them. Using Type Right will not only familiarize you with common typefaces and their proper use, but will help you build skills in creative design. From newsletters, brochures, and ads, to annual reports, magazines, or any print media, this book covers it all: 26 rules on the creative aspects of design, 24 rules on the technical considerations of design, 16 rules on special design elements, 20 rules on working with typesetters and paste-up artists, 17 rules on improving reproduction, 9 rules on saving money, and 9 rules to improve your type IQ. As desktop publishing has made it easy for anyone without a knowledge of typography to work with type, this book is all the more essential - because only by understanding the principles of good design and the proper use of typography can you learn to judge which designs work - and which don't nonsense rules for working with type.