الإنجليزية 1443
Framers
غير متوفر حالياً
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ISBN رقم:
9780593182611
الناشر:
Penguin USA
الصفحات:
272
الوزن:
193 g
أبعاد المنتج:
13 x 20 x 1 cm
غلاف الكتاب:
کتاب بغلاف ورقی جیبی
From pandemics to populism, AI to ISIS, wealth inequity to climate change, humanity faces unprecedented challenges that threaten our very existence. The essential tool that will enable humanity to find the best way foward is defined in Framers by internationally renowned authors Kenneth Cukier, Viktor Mayer-Schönberger, and Francis de Véricourt. To frame is to make a mental model that enables us to make sense of new situations. Frames guide the decisions we make and the results we attain. People have long focused on traits like memory and reasoning, leaving framing all but ignored. But with computers becoming better at some of those cognitive tasks, framing stands out as a critical function-and only humans can do it. This book is the first guide to mastering this human ability.
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