جهانی شدن و تنوع فرهنگی الفارسية 1400

The following book is a translation of Cosmopolitan Communications: Cultural Diversity in a Globalized World. which was written in 2009 by Pipanouris and Ronald Inglehart and published by Cambridge University Press. This book, in line with the previous works of these authors, deals with the issue of cultural changes. The main idea of this book is that globalization, which is associated with the expansion of mass communication worldwide, has major effects on cultural changes, but these effects are only in the regions of the world that are exposed to global mass communication to a large extent. is a worker In fact, the authors believe that much of the world remains largely untouched by global mass communications due to what they call "firewalls." Based on this, the choice of the Persian title "Globalization and Cultural Diversity" for this book is because the main thesis of the book is that despite the process of globalization in the form of global collective communication), the core of national cultures in major parts O world, due to the existence of walls of fire, it has remained intact and continued. In other words, despite the process of globalization, we can still see cultural diversity in the world and as some theories claim, the world is not moving towards a Western or American culture.