کد فکری الفارسية 1398

Where does great thinking come from? How do you create and sustain it in your group, or reinforce a mindset that needs correction? In The Thought Code, Daniel Coyle goes inside some of the world's most successful organizations—including SEAL Team Six, IDEO, and the US Navy's San Antonio Spurs—and reveals what makes them succeed. By identifying three key skills that build cohesion and collaboration, he deciphers the acculturation process and explains how diverse groups learn to operate with a single mind. Drawing on examples from online retailer Zappos to the comedy troupe Upright Citizens Brigade and a daring gang of jewel thieves, Coyle offers specific strategies that drive learning, spark collaboration, build trust, and create positive change. Coyle uncovers helpful stories of failure that show what not to do, troubleshoot common problems, and share advice on fixing a toxic culture. Combining leading-edge science, on-the-ground insights from world-class leaders, and actionable ideas for action, The Culture Code provides a roadmap for creating an environment where innovation flourishes, problems are solved, and expectations are exceeded.